We want to raise awareness of the importance of the #NetZero transition and the associated growth opportunities. Through this we want to shape the aspiration of leaders to embrace the AND as an imperative. Now is the moment for companies to spot green growth opportunities and move boldly to take advantage.įrom today onwards you will see the theme of “win green & grow” more often accompanied by examples, ideas, and inspiration how to make this happen. Green business building alone has the potential to unlock a 12 trillion USD market opportunity until 2030. Win green & grow.ĭecarbonization will reshape our economy, open new markets and imperiling others. Reducing emissions and accelerating profitable growth are not necessarily mutually exclusive. I never tire of emphasizing this in my conversations with business leaders. The best response to this moment is “and”, not “or”.

Leaders today face dual imperatives of reducing emissions and ensuring profitable growth – tempting some to make either/or choices.

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